Question

What is a point of presence?

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Answer

A point of presence (PoP) is a physical location where a network has equipment that other networks or customers can connect to — the places where an abstract "network" actually touches the ground.

What is in one. Typically racks in a data centre or telephone exchange containing routers and switches, optical transmission equipment, connections to other networks, power and cooling, and cross-connects to other tenants of the same building.

Why the term is used loosely. Different industries mean slightly different things:

An ISP's PoP is where customer lines aggregate and where the ISP connects to the wider internet.

A CDN's PoP is a cluster of caching servers in a city, serving content to nearby users.

A transit provider's PoP is where customers can buy connectivity in a given market.

A cloud provider's PoP or edge location is where their network meets the public internet, which is frequently distinct from their data centre regions.

Why the number and location of PoPs matters:

Latency. Traffic must reach a PoP before the network can carry it efficiently. A provider with a PoP in your city serves you better than one whose nearest is several hundred kilometres away — which is why two services with identical specifications perform differently by geography.

Cost. Connecting to a network at a PoP you can reach cheaply is very different from paying for a long-distance circuit to get there.

Resilience. More PoPs means more paths and less dependence on any single site.

Where PoPs actually are. Overwhelmingly in carrier-neutral data centres — buildings operated by a company that sells space to everyone rather than running a network itself. That neutrality is what makes them useful: hundreds of networks in the same building can cross-connect with a short cable rather than building infrastructure to each other.

A small number of such buildings in each region concentrate an enormous share of connectivity. Telehouse in London's Docklands and comparable sites elsewhere are among the most important buildings in the internet's physical structure, and their concentration is a recognised resilience concern.

Meet-me rooms are the specific floors where cross-connects are made.

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