How common is food fraud, and which foods are affected?
Food fraud is the deliberate substitution, dilution, mislabelling or misrepresentation of food for economic gain. It is more widespread than most consumers assume, and it concentrates in predictable products.
Why certain foods are targeted. Fraud follows a simple logic: high value per unit, a cheap substitute that is hard to detect, a long and opaque supply chain, and consumers unable to verify quality. Products meeting all four are persistently affected.
The most commonly documented:
Olive oil. Extra virgin diluted with cheaper refined oils, or with entirely different seed oils, and false origin claims. Repeated investigations across decades have found substantial mislabelling rates.
Honey. Adulterated with sugar syrups — rice, corn or beet — which are difficult and expensive to detect, since testing methods and adulteration techniques have escalated against each other. Also false floral and geographic origin.
Fish. Species substitution is extremely common, with studies internationally finding high rates of mislabelling — cheaper species sold as expensive ones, particularly in restaurants and processed products where the whole fish is not visible.
Spices, especially saffron, paprika, turmeric, oregano and black pepper, bulked out with fillers, dyes or unrelated plant material.
Meat. Species substitution, as in the 2013 European horsemeat scandal, and false origin or welfare claims.
Wine and spirits, particularly high-value bottles, and false geographic designation.
Organic certification fraud, since organic commands a premium and the difference is invisible.
Why it persists. Supply chains cross many jurisdictions and intermediaries; testing is expensive; and penalties are often modest relative to profit.
What reduces your exposure: buying single-ingredient products in recognisable form (whole fish rather than fillets, whole spices rather than ground); buying from sellers with short, traceable supply chains; being sceptical of prices well below market; and looking for protected designation schemes, which carry verification.
Most fraud is economic rather than dangerous — though allergen and contamination risks are real.