Question

Why do social platforms want my phone number?

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Answer

The stated reason is usually security. That is genuine, but it is rarely the only reason, and the other uses are worth knowing before you hand it over.

The legitimate security purposes:

Account recovery, giving you a route back in if you lose your password.

Two-factor authentication, adding a second step at login.

Abuse prevention. Phone numbers are relatively costly and finite, so requiring one makes mass bot account creation harder. This is a real and effective anti-spam measure.

The commercial purposes:

Identity resolution. A phone number is a strong, stable, unique identifier that links your activity across services, devices and datasets far more reliably than a cookie. It is one of the most valuable pieces of information you can supply.

Contact matching. When other people upload their address books, your number lets the platform infer your social graph — including connections you never declared, and sometimes suggest you to people you would rather it did not.

Ad matching. Advertisers upload hashed customer phone lists to target existing customers or find similar audiences. A platform holding your number can match you against them. Facebook was found to have used numbers provided for two-factor authentication for ad targeting, which drew regulatory action.

Two practical concerns:

SMS two-factor is the weakest form. SIM-swap attacks — persuading a carrier to transfer your number — defeat it entirely, and it has been used to compromise high-value accounts.

Discoverability defaults. Many platforms let others find you by number by default.

Better options: use an authenticator app or a hardware key instead of SMS where offered; check whether a number is genuinely required or merely encouraged; and review the setting controlling who can find you by phone number.

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