Why do my photos lose quality when I send them?
Because most messaging and social platforms recompress images on upload, and several also resize them — so what arrives is a smaller, more heavily compressed copy rather than the file you sent.
What happens to an image on the way:
Resizing. Many services cap the longest dimension, so a high-resolution photograph is scaled down substantially before anything else happens.
Recompression. JPEG is lossy — it discards information to save space. Every recompression discards more, and the losses accumulate. An image saved, sent, saved and forwarded has been through several rounds, and the degradation becomes visible as blocking around edges, banding in skies and smearing of fine detail.
Metadata stripping, which removes location and camera data — frequently desirable, and it also removes colour profile information, which can shift colours.
Why forwarded images look so bad. Each forward is another compression cycle. The commonly observed phenomenon where an image circulated repeatedly becomes almost unreadable is exactly this, compounding.
Why screenshots make it worse. A screenshot of a compressed image captures the compression artefacts as image content, and the result is then compressed again.
How to send images without degradation:
Send as a file or document rather than as a photo. Most messaging applications offer this, and it transmits the original bytes untouched. This is the single most useful trick, and almost nobody knows it.
Use a cloud link — sharing from a storage service transfers the original.
Use email with attachments, though some clients offer to resize.
Check the app's quality setting. Several messaging apps have an option for original or high quality that is not enabled by default.
Use AirDrop, Nearby Share or similar for local transfers, which send originals.
Avoid repeated re-saving — edit from the original each time rather than editing an edited copy.
Formats worth knowing: PNG is lossless and suits screenshots, text and graphics, where JPEG produces visible artefacts around sharp edges. HEIC and WebP compress better than JPEG at a given quality. RAW files are the unprocessed original and are very large.
Print quality needs far more resolution than screen viewing, which is why images that look fine on a phone print badly.