Question

What is a review embargo, and what does Metacritic actually measure?

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Answer

A review embargo is an agreement that critics who received early access will not publish until a specified time. Metacritic aggregates published reviews into a single score. Both shape how games are received, and both have known problems.

How embargoes work. Publishers provide review copies in advance on condition of a hold time. Critics need time to play — a large game may take dozens of hours — so some lead time genuinely serves reviewers as well as publishers.

Where they become a warning sign:

Embargoes lifting on or after release day. This means nobody can read a review before pre-orders convert into purchases, and it is a recognised signal that the publisher expects poor coverage.

Reviews permitted only after launch for multiplayer titles is sometimes legitimate — servers cannot be tested empty — and sometimes cover.

Conditional embargoes, dictating what may be discussed, or restricting scores until later. These attract criticism as attempts to shape rather than schedule coverage.

Access as leverage. Outlets producing critical coverage may find future review copies withheld, which is a structural pressure on games journalism that critics have discussed openly.

What Metacritic does. It converts each review to a 0–100 score — including assigning numbers to reviews that deliberately did not give one — then produces a weighted average, with weights based on the outlet's perceived stature. The weightings are not published, which is a longstanding criticism.

Why the score carries real weight. It is used by publishers in contracts, and there are documented cases of developer bonuses tied to hitting a Metacritic threshold — a practice widely criticised for making a proprietary aggregate score a financial instrument.

Its limitations: converting varied critical judgement into one number loses everything that made the reviews useful; scores cluster narrowly at the top, so 75 reads as poor; and user scores are separately vulnerable to review bombing over matters unrelated to quality.

Read a few full reviews from critics whose taste you know.

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