Question

What is a non-fiction book proposal?

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Answer

A document that sells a book before it is written — which is the fundamental difference from fiction, where a completed manuscript is required. Non-fiction is generally sold on a proposal, so the proposal is the product at that stage.

Why the difference exists. A publisher buying non-fiction is buying an argument, an expertise and an audience, all of which can be assessed from a proposal. Fiction is bought on execution, which can only be assessed by reading it.

What a proposal contains:

An overview. Several pages making the case: what the book is, why it matters, why now, and what it argues. This is the part editors read first and frequently the only part they read.

The market. Who buys this book, how many of them there are, and how they are reached. Vagueness here is fatal.

Competing and comparable titles. Honest analysis of books already occupying this space, what they do, and what yours does that they do not. Claiming nothing comparable exists is read as not having looked.

Author platform. Your audience, credentials, media presence, mailing list, speaking engagements, professional standing. This is weighted extremely heavily in non-fiction — considerably more than most writers expect — because the publisher is assessing who will buy it on publication day.

A chapter outline, with a paragraph or so on each, showing the argument develops rather than repeating.

One or two sample chapters, demonstrating that you can actually write it. The introduction is frequently not the best choice, since a strong middle chapter proves more.

Specifications — projected word count, delivery timeline, illustrations or permissions required.

What separates strong proposals:

A clear, arguable thesis rather than a topic. "A book about sleep" is a subject; an argument about sleep is a book.

Specificity about the reader.

Evidence of demand — an existing audience, a successful article, a talk that drew a response.

Memoir is the exception, and is frequently treated more like fiction — a substantial portion or a complete manuscript is commonly expected, because the writing is the proposition.

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