What are 'bids for connection' in a relationship?
Small attempts to get another person's attention, affection or engagement — and how they are responded to predicts relationship outcomes better than almost anything else that can be observed.
What a bid looks like. Usually trivial and easily missed:
"Look at this."
"Did you see what happened at work today?"
A hand on a shoulder in passing.
Reading something aloud from a phone.
A sigh, or a question about nothing in particular.
The content is not the point. The bid is a request for connection dressed as a remark about something else.
The three possible responses, from John Gottman's observational research:
Turning toward — engaging. Looking up, responding, asking a follow-up. It need not be enthusiastic or lengthy; acknowledgement is most of it.
Turning away — missing or ignoring it. Frequently not hostile at all: distracted, absorbed, on a phone. This is the most common failure and the most invisible.
Turning against — responding with irritation or contempt. "Can't you see I'm busy?"
Why it matters so much. In Gottman's longitudinal observation of couples, those who remained married years later had turned toward each other's bids a large majority of the time, while those who divorced had done so far less. The figures are frequently quoted as roughly 86% versus 33%, and the gap is striking given how small each individual event is.
The mechanism. Each turning-toward is a tiny deposit — Gottman describes an emotional bank account. The accumulation determines whether a couple can withstand conflict, because goodwill built through thousands of small moments is what makes an argument recoverable.
Why turning away does the damage. People stop bidding. Rejected bids are not usually re-issued more insistently; they are quietly abandoned, and the couple drifts without either noticing a specific problem. The complaint that eventually arrives — "we've grown apart" — describes the result of this process.
What helps in practice: noticing that a mundane remark is a bid at all; acknowledging even when you cannot engage properly ("I want to hear that — give me five minutes"), which is turning toward rather than away; and putting the phone down, which is the single highest-yield change.