Do couples really start to look alike?
The famous finding has not held up well, and the story of its unravelling is a good illustration of how research gets corrected.
The original study. In 1987, Robert Zajonc and colleagues published research reporting that couples resembled each other more after 25 years of marriage than at the time of their wedding. Raters matched photographs, and the increase in similarity was statistically significant. The proposed explanation was shared emotional experience producing similar patterns of facial muscle use and therefore similar lines over decades — an appealing mechanism with a romantic implication.
The finding was widely reported and became common knowledge.
What later research found. A 2020 study by Pin Pin Tea-makorn and Michal Kosinski examined a much larger sample using both human raters and facial recognition algorithms, comparing photographs of couples early and late in marriage.
The result: couples did resemble each other — noticeably, from the start — but that resemblance did not increase over time. Both human judges and algorithms found no meaningful convergence across decades of marriage.
So what is true. Couples genuinely look more similar than randomly paired strangers. The explanation is assortative mating — people pair with those similar to themselves across a wide range of characteristics including age, ethnicity, background and general appearance. The similarity is present at the outset because of who people choose, not because of what marriage does to faces.
Other contributing explanations: shared environment and lifestyle affecting weight, skin condition and ageing; similar grooming and dress adopted over time, which affects perceived similarity without changing features; and possibly a preference for familiarity, since people show some tendency to find faces resembling their own or their relatives' appealing.
The broader lesson. A single striking study with a charming mechanism can enter general knowledge and remain there long after larger, better-instrumented work has failed to reproduce it.